Welcome to the USTYYLIT Fitting Workshop

 

AGENDA

  • Group Discussion

  • How to Listen to the Customer

  • The Art of putting on a Jacket

  • How to “Act As If”

  • Body Measurements vs. Garment Measurements

  • FIT TOOLS: Getting into the Details

  • GARMENT MEASUREMENTS: Getting into the Details

  • Learning to use STYYLcart

  • Introduction to USTYYLIT 2.0

  • Closing Q&A

 

OPENING GROUP DISCUSSION

  • Tell us a bit about you and your business

  • Describe your hardest client to fit

    • what made him/her difficult to fit

    • how well did you do? Why did it go well or not-so-well?

  • What is the most important thing you hope you learn today?

  • Do you have any specific fitting problems that keep coming up with different clients?

  • In your opinion, what is the difference between Bespoke, Custom and Made to Measure?

  • Do you prefer to use Fit Tools or Garment Measurements?

 

HOW TO LISTEN TO THE CUSTOMER

  • “We were born with two ears and one mouth… we should use them in the same proportions”

  • Listening is often more important than what we say

  • You can make your fitting job much easier by starting the appointment with the right questions

    • Are you easy or hard to fit into off-the-rack clothes?

    • What are the common problems you have when buying off the rack, if any

    • Have you ever had a custom garment before?

      • If yes, are you aware of any special adjustments you needed?

    • What size do you normally buy off the rack?

      • Jacket / Trouser / Dress Shirt

  • Do you know the difference between Bespoke, Custom and Made to Measure?

 

THE ART OF PUTTING ON A JACKET

  • Sets the opening tone of the fitting

  • It’s a 2 second event that can resonate with customers for life when done properly

  • Shows the customer you know what you’re doing and you’re in charge (never let the customer put on his / her own jacket)

  • If the customer is wearing a long sleeve shirt, make sure to ask them to hold on to the cuffs so the shirt sleeves don’t ride up

  • Have the customer place their arms straight down at their side, and then put them just behind their body

  • Place both of their hands inside the armholes and then slide the jacket up their arms while keeping their arms still in place

  • Make sure to line up the center seam with the center of the customer’s head and neck at the top, and with the “v” opening between their legs at the bottom

  • Be sure to place the collar snugly against the customer’s neck

  • Placing your hand on the customer’s back / neck area can help the customer relax his posture

  • Do not place your customer in front of the mirror. This will often cause him to stand taller and “puff out” his chest

  • Be sure to wait until the customer has relaxed his posture before examining the jacket for fit

 

ACT “AS IF”

  • Act As If you are confident that the resulting fit will be good (even if you’re not sure that it will)

  • your customer will be more confident about purchasing with you if they feel you are comfortable and confident

  • need to convey an appearance like you do this all the time (even if you’re new) and you are confident about achieving a good fit

  • you’ve already off to a good start if you’ve listened to the customer and put on the jacket with ease and confidence

  • you don’t need to act like you know everything. just that you know you can produce a good result for your customer

  • Some other important things you can do

    • Use a printed worksheet - don’t “wing it” on a blank piece of paper (even if you make many notes on the back)

    • Take the time to observe your customer’s physique from all angles, making sure they are standing naturally

    • Take pictures of your client with and without a jacket on

      • Front / Side / Back View… with and without jacket on

    • Reschedule the appointment if your client is very rushed and is trying to rush the fitting

 

BODY MEASUREMENTS vs. GARMENT MEASUREMENTS

  • regardless of whether you’re using Fit Tools, every fitting should start with body measurements

    • tells you important things about the customer’s body vs. a “perfect body”

    • what is a perfect clothing body? (beach body vs. clothing body… often not the same thing)

  • analysis of a “perfect man’s” measurements

  • why does Trands use 1/2 measurements?

  • why do jackets and pants have the same size number for metric sizing?

 

FIT TOOLS: Getting into the Details

  • Choosing the right try-on size

    • Jacket - Fit to Chest

    • Trouser - Fit To Seat

    • Waistcoat - Fit to Chest

  • Let’s dive into the Fit Tool Manual

 

GARMENT MEASUREMENTS

  • Why doesn’t Trands accept Body Measurements?

  • Why you want to know about Garment Measurements even if you use Fit Tools?

  • Converting body measurements to garment measurements: Chest / Waist / Hips

    • Formula: (BODY + EASE) / 2

    • How much ease?

      • Regular Fit - 5”

      • Slim Fit - 4”

      • SuperSlim Fit - 3”

    • Adjust to taste - you may find 3” to be Regular Fit if most of your clients are under 30 years old

 

Learning to use STYYLcart

  • First let’s talk about the Internet

    • A web server is just a computer with lots of “horsepower”

    • Your computer connects to a server like a phone call (remember the first modems?)

    • If a phone call drops, you will no longer be able to talk to the other person, right?

    • If a server connection stops, even for just a moment, your computer may not be able to “talk” to the server

    • You reconnect with the server by “refreshing” your browser - it’s like calling the server back (dialing the number)

    • Difference between refreshing your browser and clearing your history

    • Why we may ask you to clear your history from time-to-time

 

WHAT IS STYYLcart?

  • Let’s watch the STYYLcart videos:

HOW TO DESIGN STYYLs from Scratch

  • Choose a STYYL Template

    • Start with a “ghost” jacket

    • Choose Design Options BEFORE choosing Fabrics / Materials

    • Input Fabric / Lining / Buttons / Thread

    • Save the STYYL to a Closet